Advertising novelty



Feb. 8, 1938.` f l M. GoLD l2,107,892

ADVERTISING NOVELTY `Filed lay 29, '1957 I PatentedFeb-, 1938 oNiTEosr-Arss PATENT OFFICE i 2.10am` s calms. (01.206429).

This invention relates to simple advertising novelties of the typehaving animation to attract and hold' the attention of the observer andis' =an improvement in certain respects on my advertising noveltydisclosed in U. B. Letters Pat# ent No.y 2,043,996, granted June 16th,1936.

My invention is particularly applicable -to, booklets or packets such asbook matches or 'the f like which contain individually removable ele-,hl0 ments and which include a :flexible folding .pro-4 tective cover.

It is an object oi my present improvement lto. provide a very simple,inexpensive advertising medium in the form. 'of a match packet orA thelike provided with a folding cover which necessarily must be unfoldedfor use or removal ofthe matches or other articles within and which'whenunfolded imparts movement or animation to ad-V vertising characters ormedia for the purpose of 20 attracting andholding the attention of theuser' and further for the purpose oi enlarging the amount o displayadvertising space on the in-z terior of the cover.

It is e, further object or my present improve- Ament to provide such anadvertising packet whereby a protective cover or folder is provided withintegrally formed wings adapted to be auto' matically disposed at thesides of the match heads or other detachable elements withinthe packetwhen the' cover is closed in the normal manner, the wings thusprotecting the match heads or other elements at such time.

A still further object lis the provision of an advertising packet of theclass described wherein l3g; the extensions or Wings ci the cover may beas sociated with other printed or illustrated advertising media on theinside of the cover giving an imation to the advertising entity, whenthe cover is open and wherein the wings are so constructed land foldedas to provide adequate housing space within the medial portion of thecover when the packet is closed to accommodate'the heads of. the matchesor other elements-in vvery close relation to the folded end of thecover.

` These and other objects and advantages of the invention will more'fully appear from the following description made in connection with theaccompanying drawing. wherein like reference 'characters refer to thesame or similar parts throughout theseveral views, and in which:-'

y Figi 1 is a' perspective view of an embodiment of my invention appliedto, a match'- booklet or packet, the booklet being closed in thisview;

Fig. v2 is a plan view of the samebooklet unfolded with the wingportions fully extended;

g Eig. 3 is a side elevation showing the packet in he process of beingunfolded and with the wing portions partially. swung or extended; and

.-Fig. `i isja plan view similar to Fig. 2 showing another applicationoi' my improved structure as 5 :an advertising medium.

'In' the form' of the invention illustrated, a

.match booklet comprising the usual comb or `combs. ofpaste board orcardboard individually severable or removable matches is shown, the

-r-unslit o'r base portion oi the comb of matches being suitablyattached as by e. wire staple d to .the lower folded edge la. of e,protective cover or folder designated as an entirety by the numeral i.The cover d is preferably 'constructed integrally'iromcomparativelyexible sheet material such as cardboard and is transversely folded atitsmedial portion along two transverse parallel fold -lines X whichtransverse the' greater part oi thewidth of the cover proper,terminating, however, some distance short of the continuous line donnedby the greater portions oi. the longitudinal edges of cover l. Tofacilitate reiding of said cover upon the lines X, the medial portion ofthe cover be properly seored, preferably compressed, but not cnt alongthe desired transverse folding lines.` 'The area ci the Width ci cover lbetween the two transverse lines X is preferably greater than theaggregative cross sectional area of the multiplicity ci match heads inorder that such heads may be housed within the folded portion oi thecover in close proximity to the folded end.

The cover l., as shown, has a pair ci oppositely disposed vprojectionsor wings ib ci' generaliy 1- triangular shape extending outwardly from.the

longitudinal edges thereof and preferablyv integrally formed with thecover. Such wings are usually shaped and decorated or printed torepresent portions o! objects associated with other pictorial orprintedmatter on the inner face and medial portion of the cover 1. Thusin Fig. 2, the burning end of a cigar is depicted upon the ieft-handwing fio of the cover, the body of the cigar being depicted 'upon theinside of the cover proper and the tip or butt end of the cigar isdepicted upon the right-hand Wing lb. In Fig. 4 the wings lb are shapedand printed to represent wings of an airplane, the balance of which isdepicted upon the inside oi the cover proper.

The projecting vportions 1b and immediately adjacent portions of thecover proper which co'- operate to form the wings are folded in a novelmanner to cause the wing portions to be auto- 2 matically swung inwardlybeneath the longitudinal edges of the cover proper when the cover isclosed and to be swung outwardly beyond the longitudinal edges of thecover when" the packet is opened. Inmy improvement here disclosed, suchfunctions are accomplished by folding each of the wings inwardly alongoutwardly diverging lines Y extending respectively from the ends of thetransverse folding lines X to one of A the longitudinal edges of thecover and also folding each of the wings in an opposite angulation ordirection along generally transverse lines Z extending from the ends ofthe transverse folding lines X to the outer extremities of the wingportions and preferably converging somewhat in an outwardly direction.The wing portionsare further dened and caused to function by folding thecover along short longitudinally extending lines L which connect theends of the transverse cover folding lines X. In manufacturing myimproved packet, the folding of the cover and wings along the lines Yand Z may be facilitated by compressively scoring the cover and wingportions at the inner surface of the cover along vthe lines Y, Z and L.When the wing portions y'lb are defined and folded alongi the lines Y, Zand L in the manner set forth and are associated with a pair of spacedparallel transverse cover folding lines X, an animated packet having thefunctions previously described is produced, When the free edge of thecover l is detached from its connection with the lower folded edge 'laof the cover and is swung to open position, the wing portion 'lb will beswung laterally and outwardly attracting the attention of the user andwhen the cover is completely opened or flattened, as shown in Figs. 2and 4, the wings extend substantially in the saine plane asv the coveryproper. n Upon closing the cover l., the wings are automatically folded4and swung inwardly, assuming the positions shown in Fig. 1 with themedial longitudinal portions of the Wings extending in planessubstantially perpendicular to the cover proper and in close relation tothe side edges of the match strip and thereby protecting the heads ofthe matches or other ar tic1es.\4 Thus with my improved device amplehousingis provided for the match heads in close relation to the foldedend` of the packet and the danger of accidental ignition oi the matchheads is positively prevented when the packet is folded by means' of`the protective wings 1b which are then disposed at the sides of theheads.

^ vIt will', of course, be understood that various changes may be madein the form, details; ar-

rangement and proportions of the varioua'parts without departing fromthe scope of my invention.

What is claimed is:- f

1. A match packet or the like having in combination a, strip ofindividually detachable match elements or the like having their headscompactly arranged in at form, a cover secured at one of its transverseedges to said strip and folded 'about the Opposite end of said stripalong two parallel transverse lines, said cover having its othertransverse edge free for detachable connection with a" portion of saidpacket adjacent said wing portions will be swung inwardly beneath saidcover and disposed at the side edges of said strip. l

- 2. A match packet or the like having in combination a strip ofindividually detachable match elements or the like having their headscompactly arranged in flat form, a cover secured at one of itstransverse edges to said strip and folded about the opposite end ofsaidI strip along two parallel transverse lines, said lines defining anarea in the medial portion of the cover somewhat greater than the crosssectional thickness of the combined heads of said elements, said coverhaving its other transverse edge free for detachable connection with aportion of said packet adjacent the base of said strip to close thepacket, said cover having wing portins disposed adjacent said transversefolding lines and extensible from the longitudinalv edges of said cover,said wing portions each being folded inwardly along outwardly diverginglines extending respectively from said transverse folding lines to oneof the longitudinal edges of said cover and being folded also inwardlyalong transverse lines extending from the ends of said transversefolding lines to the ends of said wing portions and converging somewhatin an outwardly direction, whereby when said cover is opened, said wingportions will be swung outwardly and wheny said cover is closed, saidwing portions will be swung inwardly beneath said cover'and disposed atthe side edges of said stripprotecting the heads of said elements. V

